It’s this quarters Get to Know Your Customers Day, observed annually on the third Thursday of each quarter (January, April, July, October). This is a day to reach out to your customers and get to know them better.

You may remember starting out in business and you personally knew your customers by name, their buying requirements, their business and its challenges, etc. but as businesses grow this isn’t sustainable so we have to find new ways to stay in touch with customers across the company, maintaining as personal a contact as possible. Get to Know Your Customers Day is a day is a great opportunity to take a step back for some or all of the day and look at what more could be done to improve the knowledge and relationship your business has with its customers. We all know that getting new customers is hard, takes time, costs money, and that existing customers are the source of much of your ongoing income, so building strong relationships, and better ones than your competitors, will enable you to ride through the occasional challenges doing business together periodically brings to the suppler-client relationship.

One of the ways you can deliver better service, better marketing, and better sales for your customers is through Sage CRM, optionally integrated to Sage 200cloud or Realitex200. If you think about Sage 200cloud and Realitex200 has handling all the transactional data (order, invoices, accounts, stock etc), Sage CRM takes care of the other aspects of your relationships with clients, capturing and managing issues/complaints, credit control, sales opportunities, marketing, general customer tasks, and much more. Ready to use out of the box, Sage CRM can also be configured to your specific needs and customised to meet the most specific of requirements, giving you powerful tools to help deliver the best relationship with your customers.


Gain reliable insight and act – Evaluate where your business stands, and make more informed business decisions you can be confident about.

Understand your customers better – Deliver an exceptional customer experience to improve customer retention and drive revenue growth.

Collaborate effectively – Avoid duplication of work, empowering your teams to work faster and smarter. With a single solution, everyone becomes more productive and efficient.

Accelerate team performance – With access to a wealth of sales information, your sales people are equipped to sell smarter and more efficiently, never missing an important deal. Market more effectively.


Take advantage of Get to Know Your Customer Day – find out more about Sage CRM here, where you can also download a brochure. If you’d like to see it in action just give us a call on 01226 361100 or drop us an email.